A gondola end is not a billboard. Viewing distance is short, lighting is mixed, and competing ends fight for the same glance. We start every end design with a single primary claim — usually the offer or the hero SKU — and demote everything else.
In Thai modern trade, end caps often sit under fluorescent banks that wash out soft pastels. We test contrast at print size, not on a calibrated monitor. Champagne gold accents work as trim; they rarely survive as body type.
Production partners in Bangkok often need bleed and safe-zone notes in millimetres. We deliver artwork with those marks included so the first print run is the one that goes to stores.